Life Instyle Sydney 2022

Event Photography

An exciting launchpad for small businesses and established regulars in the retail sector

Life Instyle is a large-scale boutique trade show featuring exhibitors in the Australian product design sector. Held across four days at the ICC Sydney for its 2022 instalment, I was commissioned to photograph exhibitors, attendees and talks, capturing the spirit of interactions and the variety of products available for retailers to source for their stores. The team utilise these images across the Life Instyle website, social media, email newsletters, and other online digital marketing and content marketing.

April 2022

Portrait of smiling female retailer at stall by Kip and Co holding a colourfully printed garment and surrounded by products on display
Jones and Co ceramic vases featured in bright bold colours and graphic patterns
Looking over the stands of Life Instyle trade show lit up aisle after aisle
Close up of ceramic tableware in pastel pinks and mint greens
Attendees walk down the bright carpeted aisle at Life Instyle trade show looking to source products
Two women look and smile at perfume products as part of the First Instyle stands at Life Instyle
Rare Rabbit Exhibitors at Life Instyle Sydney pose for a photo together in front of their stand
Two women attendees chat together whilst sourcing new product
Close up of colourful glassware by House of Nunu
A group of people chat together whilst looking at Australian merino wool products
Trade show attendees walk the bright pink carpeted aisle to source new retail products
An attendee at a trade show browses homewares products to source for their store
A male exhibitor poses for a portrait with their Christmas products and display ornaments
A one on one business mentoring session featuring The Life Style Edit
Panel discussion between five women business owners
Two people chat and laugh together amongst the stands of Life Instyle featuring fashion and homewares
Nine brightly coloured wooden bird houses mounted for display on a white wall
Alive Skincare on display in pastel pinks and sage greens
Three women browse and discuss homewares products at the Mrs Tablescape stand, wearing masks
Shoppers browse the aisles of Life Instyle trade show
Close up of oversized smiling round lamp
Wide angle of Jones and Co exhibitor stand featuring vibrant and colourful ceramic homewares
Three people discuss together the kids product range by Australian brand Hey Doodle
Close up of recycled wine glass bottle candles
Two women chat and laugh whilst working to source footwear products at Life Instyle trade show
A male smiles at the camera holding a sign with the Life Instyle logo as a form of direction to arriving attendees
Four people meet and greet at their exhibitor stand