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Hi, I’m Samee—
I’m a freelance photographer, digital graphic designer, and founder of The Kind Guide.

Working with you to drive your business in a direction that communicates with your audience is the best way to describe what I do. I focus on projects across web design, UX/UI, digital marketing, and social media content creation. I love being able to combine two of my favourite things—design and photography—to produce experiences and visual stories that people can connect with. Whether that be through photographing your creative space, your storefront or documenting large scale events; redesigning your website through thoughtful visuals, user experience and customer interactions; or consulting on how to improve your Instagram profile in new and creative ways.

Through contracting for a combination of entrepreneurs, larger organisations and small studios in Sydney, London and now Melbourne, I have gained experience across a broad range of projects within the creative industry since 2006. Select clients include The Times of London, Expedia, Art Gallery of NSW, Finders Keepers Market, VicRoads, ELK, and Harbour Rocks Hotel.

In my ‘spare time’ I enjoy creating city travel guides, throwing clay on a wheel, collecting #neighbourhoodnumbers, and dreaming up inspired side projects.

Socially conscious, ethical and environmentally sustainable business is something I am very passionate about, and as a result, I launched a self-initiated directory and online publication called The Kind Guide that focuses on the positive change-makers in the fashion and manufacturing industry. My hope is that The Kind Guide will not only act as a useful resource, but will inspire more people to ask #whomademyclothes.

If you have a design, photography or Instagram-related project in mind, I’d love to hear from you. I am always happy to travel, too!

Instagram: @samsette / @thekindguide

Current list of services:


Studios & Stores

Photography & Consulting
for Instagram

Digital Design

Websites & Apps
Digital Publications
EDM Newsletters

Graphic Design

Business Cards
Print Publications
Posters & Postcards

Online features

Elk Instagram Takeover, July 2017
Peppermint Magazine: Issue 33, Autumn 2017
Fathom Away: 24 Best Travellers on Instagram 2016
Woven Magazine: Issue 02, 2016
The Apartment
Radical Yes

Above portrait taken in Hyde Park, London, by Bianca Cash.
Below left at my home in Fitzroy North, Melbourne.
Below right taken during a coffee stop in Oxford, UK, by Luke Chapman.

Handmade ceramics by Samee Lapham
Portrait of photographer Samee Lapham