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Hi, I’m Samee—
I’m a Lifestyle Photographer, Digital Graphic Designer, & Founder of The Kind Guide. Based in Melbourne, but often found travelling, I enjoy creating visual stories, social media content and thoughtful web experiences for brands, small business & entrepreneurs.

I love being able to combine two of my favourite things—design and photography—to produce experiences and visual stories that people can connect with. Working with you to drive your business in a direction that communicates with your audience is the best way to describe what I do. I focus on projects across web design, UX/UI, digital marketing, and social media content creation.

Whether that be through photographing your storefront, your creative space, candidly capturing large scale events, or creating feature content for your blog; redesigning your website through thoughtful visuals, user experience and content strategy; capturing and writing the ultimate travel guide to the best local spots in any city or place; or consulting on how to improve your Instagram in new and creative ways—the list goes on!

Through contracting for a combination of entrepreneurs, larger organisations and small studios in Sydney, London and now Melbourne, I have gained experience across a broad range of projects within the creative industry since 2006. I now work independently from my home studio in Fitzroy North, Melbourne, and am always open to new projects and collaborations.

Select clients include The Times of London, Expedia, Art Gallery of NSW, The Finders Keepers Market, Life Instyle, ELK, Craftivist Collective, VicRoads and HIP V HYPE.

In my ‘spare time’ I enjoy collecting #neighbourhoodnumbers, throwing clay on a wheel, visiting both the mountains and the seaside, watching docos, and dreaming up inspired side projects.

Socially conscious, ethical and environmentally sustainable business is something I am very passionate about, and as a result, I launched a self-initiated directory and online publication called The Kind Guide that focuses on the positive change-makers in the fashion and garment manufacturing industry. My hope is that The Kind Guide will not only act as a useful resource to find ethical clothing brands, but one that will inspire more people to ask the fundamental question of #whomademyclothes and shift an industry into a more transparent future.

If you have a design, photography or Instagram-related project in mind, or you simply love to chat all things sustainability(!), I’d love to hear from you. I am always happy to travel, too, and am often found between Melbourne, Sydney, Brisbane and Adelaide.

Get in touch via email or DM on Instagram—
Instagram: @samsette / @thekindguide

Current list of services:


Studios & Stores

Photography & Consulting
for Instagram

Digital Design

Websites & Apps
Digital Publications
EDM Newsletters

Graphic Design

Business Cards
Print Publications
Posters & Postcards


Finders Keepers: Photography Tips, May 2019
Woven Magazine: Issue 04, 2019
Elk Instagram Takeover, July 2017
Peppermint Magazine: Issue 33, Autumn 2017
Fathom Away: 24 Best Travellers on Instagram 2016
Woven Magazine: Issue 02, 2016
The Apartment
Radical Yes

Above portrait taken in Hyde Park, London, by Bianca Cash.
Below left at my home in Fitzroy North, Melbourne.
Below right taken during a coffee stop in Oxford, UK, by Luke Chapman.

Handmade ceramics by Samee Lapham
Portrait of photographer Samee Lapham