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Hi, I’m Samee
I’m a Melbourne-based photographer, digital designer, and founder of The Kind Guide. I focus on projects across web design, UX/UI, digital marketing, and content creation for entrepreneurs & small businesses.

Working with you to push your brand or business in a direction that communicates with your audience is the best way to describe what I do. I love being able to combine two of my favourite things, design and photography, to build experiences and visual stories that your audience can connect with. Whether that be through improving the user experience or visual design of your website; capturing your storefront or creative space; or consulting on how to improve your Instagram.

Through contracting for a combination of entrepreneurs, larger corporations and small studios in Sydney, London and now Melbourne, I have gained experience across a broad range of projects within the creative industry since 2006. Select clients include The Times of London, Expedia, AGNSW, Finders Keepers Market, VicRoads, Elk Accessories, Green Horse, and Harbour Rocks Hotel.

In my ‘spare time’ I enjoy creating city travel guides, throwing clay on a wheel, collecting house portraits, and dreaming up inspired side projects. Socially conscious, ethical and sustainable business is something I am very passionate about, and as a result, I created a self-initiated online directory and publication called The Kind Guide that focuses on the positive change-makers in the fashion and manufacturing industry.

If you have a design, photography or Instagram-related project in mind, I’d love to hear from you. I am always happy to travel, too!

Instagram: @samsette / @thekindguide

A list of current services is as follows:


Studios & Stores

Photography & Consulting
for Instagram

Digital Design

Websites & Apps
Digital Publications
EDM Newsletters

Graphic Design

Business Cards
Print Publications
Posters & Postcards

Above portrait taken in Hyde Park, London, by Bianca Cash.