Life Instyle Trade Show, Sydney 2019

Events

Life Instyle is a boutique trade show featuring over 400 exhibitors in the Australian product design sector. Hosted by Reed Exhibitions and held across four days at the Royal Hall of Industries and Hordern Pavilion in Sydney, I was commissioned to photograph the event over the Thursday and Friday. Showcasing brands across homewares, clothing, jewellery, gifts and much more, it is an exciting large scale event to be a part of and is considered a key launchpad for small businesses to gain a list of national stockists of their products.

The Sydney 2019 event saw the introduction of ‘The Neighbourhood: A Conscious Community’, which hosted a number of more environmentally-friendly products geared at the conscious consumer. The Life Instyle team also introduced illustrative icons on exhibitor signage throughout the event floor that indicated if a brand/label/business was producing ethically, locally, or sustainably—which I personally loved witnessing!

February 2019

Two friends enter the trade show smiling
Life Instyle branding
Marmoset glass vases on display
Tim Neves original textile designs
Childrenswear on display at Life Instyle, handmade in Australia
Sustainable label Ahimsa Collective vegan leather handbags made using pinatex
Trade show exhibitor stall styled as a bohemian living room
Customers and exhibitors chat products at the Life Instyle trade show in Sydney
A group of men have a drink and network
Excitement at the registration desk
Two women converse about which styles to choose from
Exhibitors conversing about their debut stalls at Life Instyle
Customers look at stalls at the Life Instyle trade show in Sydney, Australia
Customer takes a snap on their iphone of an impressive stall display
Hunter Lab natural skincare for men
Customers chat with an exhibitor at the trade show about their products
Sol reusable coffee cups on display in neutral colours
Chai Addict drinks
Earrings on display by Middle Child
Behind the scenes shot of an exhibitor being interview for a video cameo
Sparkly Christmas decorations
Sienna Byron Bay nail polish stand
Rains waterproof bags and backpacks in bright red
Customers and an exhibitor chat together at Life Instyle
Customers look at Ivy and Wood stall of products
An impressive display and stall setup at Life Instyle Sydney
Men Instyle cafe area
Curious Grace ceramics on display
Conversation Series at Life Instyle feature Of Kin
Kaylene Langford of Startup Creative gives a workshop
Candles
Headphones used by workshop attendees as a silent area, listening to the speaker in an open space
Registration area at Life Instyle
Sibella Court exhibiting at Life Instyle
Mudgee loose leaf teas in test tubes
Exhibitors mingle and network together at opening night drinks at Life Instyle Sydney