A Quirk Of Fate

Product Photography & Content Creation

Content creation for a vibrant independent store, full of inspiring Australian brands

A wonderful, independent brick and mortar retail store I’ve had the pleasure of working with over the last couple of years is ‘one-stop wonder shop’, A Quirk Of Fate, on High Street Northcote in Melbourne.

Here is a snapshot of what I’ve captured in-store to use on A Quirk Of Fate’s Instagram, Facebook, and their website (which we also redesigned together!).

The way AQOF curate together an array of beautiful brands and products played a great influence on how I came up with content ideas for them—sure to create imagery that embodies the store’s unique brand experience, starts a conversation, and inspires their customer base.

December 2020–February 2021

A customer flicks through a colourful cookbook at A Quirk of Fate
Corkcicle insulated tumbler and stemless cup in Poketo designs outside A Quirk of Fate store in Northcote Melbourne
Portrait of Kylie and Claire at A Quirk of Fate brick and mortar store in Northcote Melbourne
Hats by Will and Bear hang on display in A Quirk of Fate brick and mortar store in Northcote Melbourne
Woman holds a stack of colourful cookbooks in front of her in the shop A Quirk of Fate Northcote Melbourne
A Quirk of Fate brick and mortar store front with colourful mural in Northcote High Street, Melbourne
Melbourne made wheatbags, eye masks and eye pillows by Wheatbags Love featured in green, pink and yellow botanical prints
A customer reaches to pick out a bar of chocolate on the shelf of a brick and mortar store stocking an array of homewares and eco friendly products in Melbourne