A Quirk Of Fate

Retail Store / Content Creation

Content creation for a vibrant independent store, full of inspiring Australian brands

A wonderful, independent brick and mortar store I’ve had the pleasure of working with over the last couple of years is ‘one-stop wonder shop’, A Quirk Of Fate, on High Street Northcote in Melbourne.

Here is a snapshot of what I’ve captured in-store to use on A Quirk Of Fate’s Instagram, Facebook, and their website (which we also redesigned together!).

The way AQOF curate together an array of beautiful brands and products played a great influence on how I came up with content ideas for them—sure to create imagery that embodies the store’s unique brand experience, starts a conversation, and inspires their customer base.

December 2020–February 2021

Melbourne made wheatbags, eye masks and eye pillows by Wheatbags Love featured in green, pink and yellow botanical prints
A customer reaches to pick out a bar of chocolate on the shelf of a brick and mortar store stocking an array of homewares and eco friendly products in Melbourne