A Quirk Of Fate
Content & Product Photography
Content creation for a vibrant independent store, full of inspiring Australian brands
As a wonderful, independent brick-and-mortar retail store I’ve had the pleasure of working with over the last couple of years, ‘one-stop wonder shop’ A Quirk Of Fate (AQOF) on High Street Northcote in Melbourne commissioned me to create imagery in their store for content use on their Instagram, Facebook, and website. We put together a strategy together, with the intention of showcasing the vibrancy of their curation and enhancing their profile as a go-to gift store.
The way AQOF bring together an array of beautiful brands and products played a great influence on how I came up with content ideas for them — sure to create imagery that embodies the store’s unique brand experience; photos that start a conversation and pique interest; and inspire their customer base to visit their store or shop online.
December 2020–February 2021