A Quirk Of Fate
Retail Store

Content & Product Photography

Content creation for a vibrant independent store, full of inspiring Australian brands

As a wonderful, independent brick-and-mortar retail store I’ve had the pleasure of working with over the last couple of years, ‘one-stop wonder shop’ A Quirk Of Fate (AQOF) on High Street Northcote in Melbourne commissioned me to create imagery in their store for content use on their Instagram, Facebook, and website. We put together a strategy together, with the intention of showcasing the vibrancy of their curation and enhancing their profile as a go-to gift store.

The way AQOF bring together an array of beautiful brands and products played a great influence on how I came up with content ideas for them — sure to create imagery that embodies the store’s unique brand experience; photos that start a conversation and pique interest; and inspire their customer base to visit their store or shop online.

December 2020–February 2021

A customer flicks through a colourful cookbook at A Quirk of Fate
Corkcicle insulated tumbler and stemless cup in Poketo designs outside A Quirk of Fate store in Northcote Melbourne
Portrait of Kylie and Claire at A Quirk of Fate brick and mortar store in Northcote Melbourne
Hats by Will and Bear hang on display in A Quirk of Fate brick and mortar store in Northcote Melbourne
Woman holds a stack of colourful cookbooks in front of her in the shop A Quirk of Fate Northcote Melbourne
A Quirk of Fate brick and mortar store front with colourful mural in Northcote High Street, Melbourne
Melbourne made wheatbags, eye masks and eye pillows by Wheatbags Love featured in green, pink and yellow botanical prints
A customer reaches to pick out a bar of chocolate on the shelf of a brick and mortar store stocking an array of homewares and eco friendly products in Melbourne