Green Horse, Northcote

Retail Store

Content creation for Instagram

Over the course of November 2016–October 2017, I managed the Instagram account for the retail store Green Horse, based in Northcote, Melbourne. During this time I was commissioned to photograph the store, which was used to inject original content into a library of images that reflected the brand. It was my job to curate and schedule all posted imagery, including sourcing seasonal campaign and user-generated content from stocked brands, as well as establishing a consistent tone of voice that reflected the honest communication and ethos of the business. Engagement increased by 300% with this original content and creative direction. View example posts here, here, herehere and here.

November 2016–October 2017