The Keep Boutique
User Experience, Creative Direction,
Design, Photography & Consulting
A voice for sustainable fashion
As a much loved independent store in London’s Brixton Village, The Keep Boutique needed to refresh its online presence to match. With a complete website redesign and backend overhaul, I worked with The Keep to launch a much easier and enjoyable online shopping experience and blog of original articles. The Keep’s social media strategy was also workshopped, particularly focusing on how to better approach and gain traction on The Keeps’s Instagram through original photography, storytelling, and showcasing the sustainable fashion brands they choose to stock.
Role: Project Lead & Designer / Development by Luke Chapman / 2015