Musings From The Moon
Web Design & Content Consulting
Illustration and prose for the home and the heart
I was commissioned by Jenna Ramondo of Musings From The Moon to re-design and launch her Shopify website — by conducting an initial audit of her existing website and its content, and guiding the art direction toward a website design that embodies the Musings From The Moon brand and business aesthetically and functionally.
Alongside the design process, further improvements were made to boost the SEO value, site speed, welcome email and promotional newsletters, active call-to-actions, and overall storytelling as part of the larger project scope, seeing Musings From The Moon online sales increase by over 700% in the first ninety days (three months) and by over 300% in the first six months after launch compared to the previous period using a previous design.
Visit musingsfromthemoon.com / Launched 2020
By reapproaching the navigation and content structure of her e-commerce shop, Jenna now has the confidence in organising her products and growing her collections autonomously. Alongside customisations made to the right Shopify template selection, I worked on the typography and colour palette choices with Jenna, as well as workshopping how to approach her storytelling elements, imagery and call-to-actions moving forward — resulting in a website that now embodies the Musings From The Moon brand in more totality.