Eloise Falkiner Jewellery
Web Design &
Handmade in Melbourne
I was commissioned by Eloise Falkiner to design and re-launch their Shopify website by guiding them to a template choice that was more suited to their type of products, to help their imagery shine, and to improve the overall user experience for their customers to shop their jewellery collections.
Through an initial website audit of their old Squarespace site, we were able to reinvigorate the content structure of what was existing and make further improvements to boost their SEO value, customer care, call-to-actions, and overall storytelling. Alongside customisations made to this Shopify website, the typography and colour palette choices were also reviewed and, after this refresh, the website now embodies the Eloise Falkiner brand direction.
The delivered site offers full control and flexibility for Eloise Falkiner moving forward, as they continue to iterate and grow their online content.
Visit eloisefalkiner.com.au / Design based on Shopify theme / 2020